The Link Between Metadata and Sales
NIELSEN BOOK RELEASES ITS LATEST FINDINGS: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES
Following the success of the Nielsen White Paper: The Link Between Metadata and Sales published in 2012, Nielsen Book undertook a new study and the initial results were presented at the BIC New Trends Seminar last September. Nielsen Book analysed the link between the completeness of metadata and book sales – and has for the first time run a parallel analysis to cover the US book market – the early results of the US Study were presented at the Frankfurt Book Fair in October.
For further information contact:
Mo Siewcharran, Director of Marketing & Communications, Nielsen Book
t: +44 (0)1483 712 300 or email: Mo.Siewcharran@nielsen.com